Barbie Colour Change Glam Bag Lights Up the Toy Market

8 Oct 2014

The Barbie & Me Colour Change Glam Bag 20 second TV advert targets girls aged 4 – 6 years with a campaign airing across UK and ROI full network TV channels with over 745 TVRs. The campaign premiered on air 28th July for an initial 3 week blast, followed by a further 7 weeks on air from early September through to mid November. Alongside the TV campaign, the advert will also run as a 4 week digital pre-roll campaign across Stardoll, Disney, Nick and GirlsGoGames sites from early October to mid November.

Barbie Colour Change Glam Bag TV Advert Montage Screen Shots

Sarah Holden, HTI Marketing Communications Manager, commented “The advert embraces the colourful world of Barbie styling and fashion, reinforcing the amazing colour change feature of the Glam Bag with bags of energy and impactful imagery. The product has proved a big hit with girls of all ages, from 5 to 35 years!”
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Winner of the UK Toy Fair Best New Toy Award 2014, in the Role-Play Toys Category, and recipient of a Right Start Award, Independent Toy Award and Practical Preschool Award, the Barbie & Me Colour-Change Glam Bag has, so far this year, been included in Hamleys Top Ten Toys for Christmas, Amazon’s Christmas Wish List and Shop Direct’s Dream Dozen.

Barbie & Me Colour Change Glam Bag

The bag magically changes colour to match any outfit! Simply hold it against any coloured item of clothing and press the button to match over 100 different shades. It comes with lots of fab, clip-on Barbie accessories, so that it can be personalized to suit any style statement and also includes a mini matching hand bag for the girl’s own Barbie doll – the perfect accessory for little girls aged 3-7 years.

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