HTI is working with top London media agency Generation Media on a major TV advertising campaign to support 5 new products across 3 of its long-term brand partnerships - Hello Kitty, JCB and M&P.
As a leading wheeled toys manufacturer with many top selling lines dominating toy sales, HTI launches new brands and refreshes existing high profile license ranges for 2012.
HTI present an extensive collection of high profile licensed and HTI developed toy ranges for 2011, demonstrating strength in many key categories of the toy market. HTI showcases some of the company’s most innovative new product developments, unique tooling and successful designs in Role-play, Dolls Prams and Pushchairs, Vehicles, Wheeled and Everyday Toys.
Based on Europe’s number one construction brand and inspired by the distinctive black and yellow building and construction themes of the real life brand, HTI provide an extensive range of JCB vehicles, role-play, wheeled and outdoor toys. Designed with close attention to ruggedness and reliability, the new product lines under the global brand name with massive awareness & recognition with both kids and parents will be available at retail from Autumn Winter 2011.
Supporting an iconic fashion brand continuing to take the girls market by storm, HTI is riding the wave of this pop culture phenomenon with an exciting range of Hello Kitty role-play, music toys, patio furniture, as well as a complete collection of wheeled toys and additions to the dolls prams and pushchairs collection.
HTI, the UK’s largest privately-owned toy designer and manufacturer, has reported a 20 per cent increase in sales over the last six months, citing the global popularity of its JCB range of construction toys and Zanussi role-play kitchens as a key driver.
“Price-conscious parents” and new overseas markets drive toy manufacturer’s sales up 17.5% to £66.2m
Renowned home appliance brand Zanussi lends name to a range of children’s role-play toys to be launched internationally by HTI