In HTI’s 60 year history there are some achievements that stand out. Things that have made us the business we are today and set the scene for long-term future growth.
Our portfolio of licensed brands is one of the most diverse on the market…including global names such as Barbie, JCB, Peppa Pig and Disney. This brand mix enables us to offer retailers the perfect range of products to drive toy revenues from their customers.
We pride ourselves on being able to add real value to our customer base.
That’s why we made the move into manufacturing during the 1990s – investing in our own tooling and setting up a dedicated research and development function. This added-value means our team can offer real market insight and expertise to help grow category sales and ensure our customers have access to the latest innovations.
We believe that diversity is the key to longevity and stability.Our wide mix of brands, customers, countries and sales channels ensures we can react quickly to changes in consumer demand or buying behaviour. In addition, because we never become too reliant on one country, customer or brand we can offer a stable, long-term partnership to our business.
While our brands, customers and sales channels vary widely, our product range remains carefully focused on a few key sectors including everyday toys, dolls’ prams and pushchairs, role-play toys, toy vehicles and outdoor and wheeled toys. This enables us to take a category-leadership role, offering our customers genuine expertise in product licensing, design and development, manufacturing, supply chain management and sales promotions for our specialise sectors.
With offices in the UK, Hong Kong, Germany and China, HTI is a genuinely global business. Our primary investment lies in research and development, licensing and our international infrastructure, ensuring we can successfully capitalise on the best-known brands to create best-selling products for our global customer base.