Our Success

In HTI’s 65 year history there are some achievements that stand out.  Things that have made us the business we are today and set the scene for long-term future growth. 

 

Character licensing

We are proud of our strong relationships with partners such as Nickelodeon and Disney. Our portfolio of licensed brands include global names such as JCB, Peppa Pig, My Little Pony, Chicco and Paw Patrol.  This brand mix enables us to offer retailers the perfect range of products to drive toy revenues from their customers. 

 

Manufacturing expertise

We pride ourselves on being able to add real value to our customer base.

That’s why we made the move into manufacturing during the 1990s – investing in our own tooling and setting up a dedicated research and development function.  This added-value means our team can offer real market insight and expertise to help grow category sales and ensure our customers have access to the latest innovations. 

 

Diversity

We believe that diversity is the key to longevity and stability.Our wide mix of brands, customers, countries and sales channels ensures we can react quickly to changes in consumer demand or buying behaviour.  In addition, because we never become too reliant on one country, customer or brand we can offer a stable, long-term partnership to our business. 

 



Specialist knowledge

While our brands, customers and sales channels vary widely, our product range remains carefully focused on 5 key pillars which include Novelties and Everyday Toys, Dolls’ Prams and Pushchairs, Role-play Toys, toy Vehicles and Wheeled toys.  This enables us to take a category-leadership role, offering our customers genuine expertise in product licensing, design and development, manufacturing, supply chain management and sales promotions for our specialise sectors. 

 

International reach

With offices in the UK, Hong Kong, Germany and China, HTI is a genuinely global business.  Our primary investment lies in research and development, licensing and our international infrastructure, ensuring we can successfully capitalise on the best-known brands to create best-selling products for our global customer base.