Market leader in the dolls’ prams and pushchair toy sector. Our pram and pushchair ranges are perfect for every young child who wants to be just like mum and dad. Replicating the real thing and top-rated on quality, our toy prams and pushchairs will allow every little one the opportunity to develop their imagination and the magic of roleplay.

Our Baby Chic range is divided into four key categories:

Licensed: Joie, Bluey, Peppa Pig and Gabby’s Dollhouse

Trend and Fashion: Celuna

Traditional: Bella Rosa

Promotional: Baby Boo.