FlexX is a fast-moving, on-trend brand built around tactile play, bold design and collectability. Designed in-house, the range evolves quickly to reflect current themes and playground trends, delivering high-impact products with strong shelf appeal.

The brand spans multiple categories, including FlexX Squad characters — each uniquely designed in-house — alongside Bouncers, FlexX Slam Page Wrestlers and a growing range of playsets. FlexX also features surprise-format playsets, adding an extra layer of excitement through reveal-led play and repeat collectability.

Together, these ranges deliver hands-on, sensory fun with distinctive characters, innovative formats and strong play value, making FlexX a standout brand across global markets.