We are delighted to announce the acquisition of Sambro International. The acquisition establishes HTI as the largest privately-owned toy company in the UK, with combined annual sales exceeding £120 million and a presence in over 70 international markets.
In our 70+ years, we have built a market-leading portfolio in key product categories by combining value with innovation. Renowned for our proprietary brands, such as Teamsterz and EVO, we also develop early learning ranges for beloved brands like Peppa Pig, Bluey, and Paw Patrol. With headquarters and a state-of-the-art automated manufacturing facility here in Fleetwood, we operate globally, with multiple operations across mainland China, Hong Kong, the Netherlands, and Germany, serving a wide network of retailers, wholesalers, and e-commerce platforms.
Sambro, based in Bury, Manchester, is a major player in the EU branded toy market, known for its creative ranges in soft toys, arts and crafts, and outdoor toys. Sambro has developed strong partnerships with some of the world’s biggest brands, including Spider-Man, Frozen, Peppa Pig, and Paw Patrol.
The acquisition of Sambro will deepen HTI’s footprint in key European markets and expand our already extensive product line with new categories, driving growth both in the UK and across its global customer base.
Both companies will continue operating from our existing UK locations, ensuring seamless service and operational continuity for partners and customers. Additionally, we are progressing with the construction of our new 250,000-square-foot global headquarters, which is expected to be completed by late 2025.